Growth Marketing Manager
Are you excited about making a tangible impact in the HR tech industry with your marketing expertise? 50skills is seeking a proactive and creative Growth Marketing Manager to drive our content strategy and lead our marketing initiatives. In this role, you will craft compelling content, execute effective campaigns, and drive lead generation efforts that translate directly to our growth in our local and global market.
Your Mission
As our Marketing Manager, you will take the helm of our content roadmap, steering the direction of our written, published, and video content. Your responsibility will encompass not just the creation and dissemination of content but also managing the budget for outsourced high-end production, ensuring a high ROI through strategic content initiatives.
What You’ll Do
Develop and execute a comprehensive content strategy that includes SEO-optimized articles, engaging social media posts, informative newsletters, and high-quality video content. Collaborate with cross-functional teams to sit in on product roadmap meetings and prepare content for upcoming features and services. Host and plan impactful webinars and workshops that resonate with our target audience and drive lead generation. Leverage CMS systems like Webflow to publish content and utilize SEO and SEM strategies to ensure maximum visibility and effectiveness. Understand and define our Ideal Customer Profile (ICP), creating tailored content that speaks directly to our audience’s needs and challenges. Measure the success of marketing initiatives with a focus on the number of Marketing Qualified Leads (MQLs) generated.
Who You Are
Ideally someone with at least a few of these traits:
Within 1 month, you’ll have:
Within 3 months, you’ll have:
Within 12 months, you’ll have:
What’s in it for you?
About 50skills:
(A note to recruitment agencies: We appreciate your interest, but we are managing the recruitment process internally and are not seeking agency assistance at this time.)